TRACK:
DIGITAL STRATEGY
Thursday, November 10
The handshake between top line business- or organizational strategy and digital strategy is becoming still firmer. Strategic stakes are simply higher, because everything that used to run on manpower, on oil, coal and gas, on wind and solar, and even on pure creative energy now also runs on and depends on digital.
Our world is mapping onto digital. Digital is also mapping onto our world.
What is demanded of the strategic dimension to our work in a time where agile methodologies are spreading from digital development onto corporate and organizational processes and disciplines high and low?
Digital is influencing the language of strategy. Previously that language was dominated by war and sports vocabulary, and in that language, you might say:
Digital has the ball… (at least much more possession) and what should it do with it?
Join the digital strategy conference track to meet peers, learn from the best and be a part of the conversation
8.00 - 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 - 9.15
Welcome to the conference by our host Janus Boye
Q&A with Martin Thim, author of the new book “The World Coup”. A pessimistic hopeful manifest, which comes out later this month.
9.15 - 10.00
Keynote: Thinking about Futures, Now
The future is often being thought of as being hidden behind veils of uncertainty, or a reality that we must eventually accept. But is the only value of future? How should we think about the future, and how does the future help us make decisions now?
This talk will examine future at the intersection of speculative design, storytelling, and system thinking. Each discipline has a unique approach to the future, and reveals to us a truth of what it will be.
The future has always been a political space, in order for leaders to navigate the volatile, uncertain, complex and ambiguous landscape of today and tomorrow, we must increase our future literacy, so that we gain the urgent optimism needed to shape the future for the better.
10.00 - 10.30
Coffee, tea & networking
10.30 - 12.00
Track: Digital Strategy
We’ll start with Lukas:
Driving the energy transition with a fully digitized sales approach
Helion is Switzerlands fastest growing craftsman driving energy transition with its customers.
A fully digitized sales approach to purchase the installation of Photovoltaic Systems, Heatpumps and E-Mobility provides a unique buying experience and significantly reduces sales costs.
In his presentation, Lukas Karrer, CDO Helion Energy AG, shows how Helion achieved over 25% YoY growth by completely rethinking how craftwork is sold.
and then move onto Christoph with
Digital stakeholder engagement in a highly public B2B environment
As the global leader in aviation ground services, Swissport engages with a most diverse stakeholder universe at 287 airports across 45 countries on six continents. In finding a well-balanced digital media and channel mix, geography and language are the least of our concerns.
It’s differences in mentalities between all-weather baggage loaders and the perfectly groomed gate agents, and it's addressing the decision makers at airline as customers and private stakeholders with a consistent presence, where we can make a difference.
We have embarked on a very exciting and challenging digital journey.
This is story of the swissport.com website (launched in 2021) and the potential we see in it.
12.00 - 13.00
Lunch
13.00 - 13.45
Track: Digital Strategy
The internet was the ultimate disruption to the travel industry. But how did this happen?
Join us in a look back into the past 25 years of developing leisure travel, from being fully analog to digitalised.
Rasmus Panduro launched the first online package booking back in 1997 and has been working with development and digitalisation ever since.
After the journey, you will learn what the next steps are to improve the customer experience in a digital world – all run by customer focus and dedication.
13.45 - 14.00
Coffee, tea & networking
14.00 - 15.00
Lightning Talks
15.00 - 15.15
Coffee, tea & networking
15.15 - 16.00
Track: Digital Strategy
Build a Product Adoption Strategy on Technical Truth
This session is about understanding, then communicating the value of your complex technology … which can be as hard as building the darn thing!
Product or feature launches can flop when people don’t understand the value of your new shiny. Potential adopters need to know “Why is this important?” and “What’s in it for me?”
We are not Kevin Costner. If we build it, they might not come … without good comms. Clear, compelling Product Communications are at the center of Product Adoption. To do it right, you need to start with a strong, clear, consensus-based technical foundation.
What happens when I don’t? You get product positioning based on trendy buzzwords that don’t actually communicate the value of your tech, and that also repels skeptical (pragmatic!) tech-savvy audiences.
What happens when I do? You get unified, fact-based positioning based on substance and technical truth that will resonate with your audience. It will help you create clear product messaging, enabling all stakeholders to communicate consistently, accurately, and compellingly.
Where do I use that? Most obviously, this informs all of your public-facing marketing and messaging at all journey and funnel stages. It should lead to factual sales materials, free from hyperbole, and technical communications supporting the rest.
16.00 - 16.15
Coffee, tea & networking
16.15 - 17.00
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2022 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
18.30 - 22.00
Social Event: Farewell Dinner
Location: FLUX, Frederiksgade 42, 8000 Aarhus C
Those still around and with some energy left are invited for one final, nice post-conference dinner.
You’ll get a chance to talk with colleagues, and other participants over a glass (or two!) of wine or beer before leaving Aarhus.
